The Market Spec Group was formed in the summer of 2016, when the founder, Mike Oitzman, realized that there were over 2300 robotics companies vying for a piece of the robotics & industrial automation marketplace. Many of these companies are large, multi-national organizations who've been selling automation solutions for decades through a variety of channels. A subset of these companies are startups, with innovative new ideas, but no real market share. As anyone who sells capital equipment knows, the sales cycle can be long and frustrating for both vendors and customers. Mike's experience in managing, marketing and selling enterprise software during the evolution from on-premise licensing to cloud-based solutions, was a perfect pivot point to bring the "as-a-service" business concept to the world of robotics. thus the Market Spec Group was born.
The MarketSpec team has sales and marketing experience across a broad range of companies and markets, including experience at companies such as Hewlett Packard, BMC Software, Remedy Software, Adept Technology, and OMRON Corporation.
Let us help you by leveraging that experience to define new markets for your existing products or explore inorganic growth in completely new markets. We can also help you fill in the gaps in your product marketing, product management and sales enablement teams, creating new assets and through project implementation.
If the idea of a subscription based sales model and service based solution delivery sounds interesting for your business, then the Market Spec Group is your partner to help work through all of the unique issues with designing a RaaS optimized solution and creating a service based organization. If you've already started down the path of developing a RaaS based solution and solution based organization, then the Market Spec Group can help you fill in all of the missing pieces.