Deliverable: Ghostwrite blog posts
Market: Enterprise cloud software
Link to deliverable: <Link to blog>
Client is a major enterprise software and cloud infrastructure supplier.
MarketSpec was hired by the client to ghostwrite content for a product specific edition of the client's blog. Editorial calendar owned by a marketing resource on the client team.
The project is ongoing, with contributions every week. Typical blog post editing is on a two week running lead time.
Typical blog workflow:
Week 1 - Research and interview subject matter experts (SME). Draft blog post.
Week 2 - SME review. Edits made. Final proofread and layout by editor.
Week 3 - Ready for publication.