Deliverable: Ghostwrite blog posts for a major enterprise software vendor
Market: Enterprise cloud software
Customer: VMware
The following list includes the content which which was ghost written by Market Spec and published with attribution to VMware product marketing managers.
Overview
Client is a major enterprise software and cloud infrastructure supplier.
MarketSpec was hired by the client to ghostwrite content for a product specific edition of the client's blog. Editorial calendar owned by marketing resources on the clients team.
Project Details
The project is ongoing, with contributions every week. Typical blog post editing is on a two week running lead time.
Typical blog workflow:
Week 1 - Research and interview subject matter experts (SME). Draft blog post.
Week 2 - SME review. Edits made. Final proofread and layout by editor.
Week 3 - Ready for publication. Product marketing manager posts article online.