Case 3: Ghost Blogging

Deliverable: Ghostwrite blog posts

Market: Enterprise cloud software

Customer: confidential

Link to deliverable: ​<Link to blog>


Client is a major enterprise software and cloud infrastructure supplier. 

MarketSpec was hired by the client to ghostwrite content for a product specific edition of the client's blog. Editorial calendar owned by a marketing resource on the client team.

Project Details​

​The project is ongoing, with  contributions every week. Typical blog post editing is on a two week running lead time.

Typical blog workflow:

Week 1 - Research and interview subject matter experts (SME). Draft blog post.

Week 2 - SME review. Edits made. Final proofread  and layout by editor.

Week 3 - Ready for publication.​

About the Author Mike Oitzman

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