The MarketSpec Group is here to help you get your product or solution successfully to market.

We are a project-based consulting organization with experience in every facet of the product development and product launch process.

MarketSpec is an extension of your product marketing team:

Market Research

Market Research is the first step to understanding the market conditions, the competitive landscape, and the business opportunity. MarketSpec has over 20 years of market research and competitive analysis experience.

Product Launch

Communicating your value proposition, building a plan and creating all of the launch assets are key to a successful product launch. MarketSpec is here to help fill in the gaps in your existing team with everything necessary to have a successful launch.

Sales Enablement

Your sales team can't sell effectively if they aren't equipped with the right tools and training to hit the ground running at launch. MarketSpec can help you develop the sales tools and deliver the sales enablement - to help your team achieve their sales goals.

Download our Latest Research Whitepaper:

The New World of Subscription Based Robotic Solutions

This whitepaper outlines what is required to create a successful organization and product strategy focused on delivering Robotics-as-a-Service (RaaS).

This whitepaper is free from the MarketSpec Group. Click below to request your copy.

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Thought Leadership From MarketSpec

How I use Trello for Project delivery

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Tools I Use

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2017 Predictions for Robotics and Artificial Intelligence

2016 is behind us and there are many interesting things ahead in 2017. 2016 brought many interesting developments in robotics, artificial[...]

Read the latest Roadmap for US Robotics

[rt_reading_time label="Reading Time:" postfix="minutes"]UPDATE 12/2/16: I wrote a more in-depth review of the 2016 US Roadmap for Robotics and it[...]

RoboBusiness 2016 Update

There were lot's of interesting things to see at the RoboBusiness 2016 expo, held at the San Jose convention center this[...]

Introduction to the new world of subscription based robotics solutions (Robots-as-a-Service)

The world of buying and selling industrial equipment is rapidly evolving. The convergence of cloud-based solutions for IT infrastructure and[...]

Robotics Business Review » Posts by Mike Oitzman

Why Market Spec should be your partner:

Market experience across a broad range of industries:

Enterprise Software

Enterprise software solutions range from classic desktop and client/server/mainframe deployed solutions; to cloud hosted (SaaS) platforms; to mobile solutions.

Industrial Automation

Industrial automation has matured significantly in the last 25 years. Sensor technology and networking has evolved to vertically integrate your entire manufacturing and supply chain. Software is now a key differentiator for automation providers.

Service Robotics

The service robotics industry, mobile robots and drones are becoming ubiquitous as processing power has increased and sensor technology has shrunk to enable new applications which weren't possible a decade ago.

Ed Tech / STEM

Digital technology in the classroom is changing every year as new solutions emerge to help connect teachers, students and parents. Investment in STEM educational tools is another exciting area as we prepare the next generation for a high tech career.

Mike Oitzman Founder
Market Spec Group

I know how hard it can be to complete your content creation projects when you've got an inbox full of urgent email from customers, the sales team, and executives. Let Market Spec help you fill in the gaps so that you can get your projects completed on time.