Case 4: Product Launch

FIRE Business Platform Logo

Deliverable: Company & Product Launch

Market: SaaS Software

Customer: 1400 Degrees, Inc

Link to website: FIRE Business Platform


Starting a new business can be overwhelming. Time isn’t on your side. FIRE Business Platform™ is a complete business management solution designed to help small businesses get started marketing and selling online.

FIRE Business Platform is is a SaaS software solution, which is currently still developing it's initial product offering. The company is planning to launch the product within the next year.

MarketSpec was hired by the company founder to assume all VP of Marketing responsibilities, as the company prepares to launch its first product to market. 

Project Details​

​The product is currently in development, the engineering team is staffed and busy working. When MarketSpec was brought on-board, none of the outbound marketing deliverables had been scoped or created. MarketSpec is actively developing all of the outbound launch deliverables including:

  • ​Company & product launch plans
  • PR plan for launch
  • Corporate style guide
  • Website design and development
  • All website content
  • Social media content and launch plan
  • Affiliate marketing program development & recruitment
  • Pricing and licensing
  • Product partner recruiting
  • Competitive research & response
  • Revenue management plan (after launch)

Next Steps: Over the next year, as the company launches version 1 of the product, MarketSpec will manage all of the outbound marketing programs.

About the Author Mike Oitzman

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