August 21

0 comments

Case 8: Whitepaper

By Mike Oitzman

August 21, 2020

whitepaper

Deliverable: Whitepaper (~1700 words)

Market: Autonomous Mobile Robots

Customer: Techmetics Robotics

Link to deliverable: Touchless Automation is Your Best Defense to Defeat COVID-19 (PDF - 6 MB)

Overview

Techmetics is a solutions provider for autonomous mobile robots. They have a portfolio of AMRs that help to automate workflow in a variety of markets, including: disinfection, retail, hospitals, hospitality.

Project Details

This project focused on the turnkey deliverable of a marketing whitepaper that Techmetics can leverage as a Call-To-Action (CTA) in their landing pages and marketing programs. The whitepaper topic specifically focuses on the business case for UV light facility disinfection leveraging the newly launched Techmetics UV Disinfection Robot.

Next Steps: Techmetics plans to use the whitepaper as a marketing lead generation call-to-action in upcoming online advertising and social media campaigns.

Mike Oitzman

About the author

With twenty plus years of product management and product marketing experience, Mike has seen everything necessary to successfully launch and market a new product or service.

You might also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Never miss a good story!

 Subscribe to our newsletter to keep up with the latest trends!