July 6, 2017

Case Study

Deliverable: Company & Product LaunchMarket: SaaS SoftwareCustomer: 1400 Degrees, IncLink to website: FIRE Business PlatformOverviewStarting a new business can be overwhelming. Time isn’t on your side. FIRE Business Platform™ is a complete business management solution designed to help small businesses get started marketing and selling online.FIRE Business Platform is is a SaaS software solution, which is currently

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July 6, 2017

Case Study

Deliverable: Ghostwrite blog posts for a major enterprise software vendorMarket: Enterprise cloud software Customer: VMwareThe following list includes the content which which was ghost written by Market Spec and published with attribution to VMware product marketing managers.Managing the SDDC as codeInfrastructure as Code – The developer’s point of viewvRealize Suite Lifecycle Manager – Simplified Management for

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July 6, 2017

Case Study

Deliverable: In-depth market research and executive strategy sessionMarket: Industrial RoboticsCustomer: ConfidentialOverviewThe customer is a major, established, worldwide industrial robot supplier.MarketSpec was hired to complete an in-depth market research project to review all of the major industrial robot suppliers and complete an analysis of competitive product and sales channels for the market, compared to the clients product

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July 6, 2017

Case Study

Deliverable: Whitepaper (~1500 words)Market: Robotics / Software as a ServiceCustomer: Tend.aiLink to deliverable: ​Manufacturers embracing SaaS for functionality and flexibilityOverviewTend has introduced the first hardware agnostic, smart cloud robotics software that enables manufacturers to remotely control, monitor and analyze the performance of their robots and production equipment from their mobile devices.MarketSpec worked with Tend to

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June 28, 2017

Best Practices

Tools I UseStarting a new freelance consulting business isn’t easy. This article covers what I’ve learned over the last year about optimizing the work-flow necessary to do my job as a freelance marketing and sales consultant. In this article we’ll cover:Writing & ResearchGetting great imagesManaging time and tasksGetting onlineInsuranceIt’s a Writers WorldCopy writing is one

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